Advertisers

 

AditOn is able to offer Advertisers the following benefits:

  • Reach customers directly from the idle screen
    AditOn provides an immediate method of attracting customers. The non-intrusive format means no negative association due to full inboxes or annoying messaging.
  • Advanced targeting capabilities
    Turn advertising into personalised communication resulting in increased user response
  • A rich multimedia channel
    AditOn provides an attractive user experience utilising full screen media and intuitive navigation.
  • Highly engaging product
    Taking advantage of multiple mobile technologies means advertisers can trigger dialogue with users as required by their own strategy.
  • Easy to use web management tool
    Provides transparent reporting, monitoring and measuring functions enabling maximum ROI.

Aditon Content:

  • Production of content including news, entertainment, picture galleries, daily columns, cartoons, film reviews, business, finance, gadgets, horoscope, cars, charts, just for fun, etc.
  • Selection of around 55 content items per user, based on user preferences
  • Advertisements account for up to 30% of total content
  • Daily Publication
  • AditOn’s own content or content from selected partners

Advertisement Example

The top level of the advertisement consists of attraction screen images; below this, the advertisement can include images, video and sound.

The interaction takes the form of a simple interface which allows the user to navigate deeper into the stack or skip the content or ad.

In the example advertisement below, users interact with the advert by sending a SMS to register their interest in a free coffee. They can easily send a text message with their details automatically filled in using the SMS call to action, in order to receive a promotional code that would entitle them to their free coffee.

The top level of the advertisement has three attraction screens to be shown in a sequence. By clicking ‘more’ the user drops into two Interaction screens, one of which is a compulsory disclaimer screen (explaining that the user may have to pay operator charges for sending the SMS). At the end of the advert there is one end screen that shows the ACME branding, regardless of whether the user interacts with the advert or not.