Mobile Publication

• Daily publication - Pulled to the phone by the AditOn client software.
• Downloadable client - runs in the background and manages the display of content
• Non-intrusive - No full inbox, no beeps, no phone interference. Can be triggered manually if desired.
• Each daily publication is a mixture of topical and news content and advertising and sponsoring.
• Interactive campaigns - Calls to action mean subscribers can interact and feed-back resulting in more effective campaigns and quantifiable results.
• Personalised - Subscribers’ interaction with content and advertising analysed daily by our personalisation engine and ad server and adjusted.
• Evolving experience which delivers ever more personalized content to the subscriber, increasing retention and increasing the value to the advertiser.