How We Work

 

  • Turnkey Solution
  • AditOn is supplied as an ASP managed solution.
  • Operators provide the Client network usage as zero rated data.
  • Downloading and accessing of content is always free to end users.

Product Description

Non-intrusive idle-screen: Displays lead-in content and advertising images after the phone has been used.

The above diagram is an example of the AditOn experience on a mobile handset. Adverts and content are shown on the phones idle-screen, the carousel of content cycles through each ad or content piece. If the consumer is interested in the content or advertisement they can select “More” for further details. Further information can be provided in the form of a video clip, more images or calls to action.

As the consumer chooses content, the selections are recorded, forming a personal profile and allowing a more accurate personalisation of the content for the consumer. The advertisements the consumer receives are targeted by their interest groups, recorded calls to action and other details such as age and gender.

Solution overview

The process starts with the content and ad production. The content producers design a range and variety of entertaining content while the creative agencies design ads. The content and ads are uploaded to the server.

The media buyer builds a campaign by booking content and targeted advertising, leaving the rest of the carousel construction to the personalisation engine. As the campaign runs they receive reporting information to monitor the effectiveness of the campaign.

Content and advertisements are combined by the AditOn server into a Carousel, ready for the AditOn client to download to the handset.

The AditOn server does this for each individual user. When a user has finished a call, sent a message, or the phone is in its home screen and has not been used for a set time period, the AditOn client will begin to display content and advertisements on the screen.

Technical Overview

  • Handset coverage: Compatible with existing and new mainstream handsets, including Nokia, SonyEricsson, Samsung, and others (on GPRS and 3G).
  • Handset platforms: Works on Symbian 2nd and 3rd edition, J2ME MIDP2 and as pre-installed and OTA download versions.
  • Rich multimedia: Automatically rendered, intuitive and engaging multimedia (images, video and audio). Users can drill down into the content through the easiest of user interfaces.
  • Sophisticated idle-screen control: Triggers display when the phone is not in active use. Powerful battery management integrated.
  • Optimised download: Updates automatically over network during off-peak hours, utilising spare network capacity.
  • Rich interaction framework: Can trigger browsing, MMS, SMS, phone call, save to gallery, send to a friend, diary functions sessions.
  • Guided handset user profile configuration: Utility provides fast user uptake and control over mobile users' profile data and experience
  • Carrier-class server infrastructure: Catering for the entire mobile advertisement and content life cycles (campaign management, upload, booking, inventory management, delivery, reporting, billing)

Advertisement and Content Capabilities

  • Web-based access: Powerful and easy-to-use tools for all stakeholders: creative agencies, content providers, media buyers and network operators .
  • Rich Media framework: Busts current mobile advertisement limitations by supporting a huge variety of media formats and presentation templates including mobile vouchers
  • Search and Data-mining: Works as advertisement and content search tool. Uniquely links consumer interests and demographics with advertisement targeting.
  • Personalised content and advertisement booking engine: allows for the assembly of a bespoke user experience, vastly enhancing the ROI.
  • Advertisement validation and testing: Supports web-based inspection of assets of the inventory. Provides handset emulation and download to test handsets.
  • Support of AditOn's own content channel: To get you started quickly. Includes a variety of quality content, automatically preformatted for the AditOn system
  • Billing and revenue generation: Secure, flexible billing and invoicing conforming to in-country tax regimes and adhering to IAB standards.
  • Extensive reporting: The richest of reporting in mobile advertisement includes deliveries, impressions, click-throughs and calls-to-action through basic and custom-made reports.